“AI and pensions: UK savers want balance, not bots”

Feb 18, 2025 | In the news, Investments, Pensions

An independent (financial adviser’s) view

AI, or at least AI talk, is everywhere and financial services is no exception. Apart from its effect on stock markets and investments – the US Mag 7 Big Tech companies will rule the world, oh, no, maybe it’ll be China etc. – its potential effect of the way we advise, or at least the way you could be advised, is an equally hot trade press topic. Not enough people take financial advice, not enough pay not enough into pensions and there are not enough advisers who can advise them affordably, are the cited problems. Could more sophisticated versions of those ‘Hello, I’m Cedric/Cynthia or whatever, how can I help you?’ online chatters bridge the gaps? Hmm…what’s the first thing you want when you ‘interact’ with a ‘bot’ online or on the ‘phone? To talk to an actual person. More so, I’d say, when there’s money involved, especially your own hard-earned. I’m pretty confident that we actual people will still be a big part of the advice picture; with a little background help from Robbie or Roberta the Robots, perhaps.

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“Cash ISA allowance could be cut this month”

“Cash ISA allowance could be cut this month”

Our mantra has long been ’straightforward advice that you can understand’. That can mean trying to simplify the many complex products and options with which the world of finance tries to befuddle its target audience.