I remember sometime in the 90’s, attending a presentation by a successful adviser providing helpful hints to an audience of wannabes, young and old. He told us that he was using this new-fangled thing called email to message his clients. A gimmick, we all said, they’ll always prefer a letter/‘phone call/visit from us, none will spend all day looking at a computer…and now, email itself is becoming so last century! Although, according to a survey blah blah, a ‘majority of advisers’ have no plans to introduce AI’, the headline in another trade paper was that a quarter of IFAs do, glass half-full and all that. The rest, I’d say, might find that AI is introducing itself to them whether they like it or not, as certain processes will require it. Or, if someone from one of the many fintech companies selling their wares does their job, they’ll find that more than a few of the most time consuming, repetitive report-writing jobs can be delegated to a very clever bit of software. Yes, to paraphrase the great Babs, people will always need people. But perhaps a bit of AI will mean we’ll have a bit more time to see them.
“Cash ISA allowance could be cut this month”
Our mantra has long been ’straightforward advice that you can understand’. That can mean trying to simplify the many complex products and options with which the world of finance tries to befuddle its target audience.
