Don’t we all love to pigeonhole, about as much as we hate to be pigeonholed. It’s fair to say that the majority of financial advisers’ clients fit in the ‘Boomer’ hole, those born between 1946 and 1964, with an increasing number of 1965 to 1980 Ten X-ers, who are either at-retirement or reaching the age when it’s suddenly imminent. It’s the 1981-1996 Millennials whom we should all, apparently be wooing. They’re happy to do a lot of stuff online, although not as happy as the next lot, Gen Z, for whom it will go without saying and be second nature; and they’re more likely to want to invest ethically, too. Well, I don’t know. People are people, and there are as many ‘let someone else save the planet, I just want to make money’ types amongst 40 somethings as there are in the next layer; and vice verse. And yes to the more Zooming and Teams-ing; but again, just as many want to put both a face and a body to a name. Remember, it’s not just the over-60s who are buying all those vinyl records.
“Why people over the age of 55 are the new problem generation”
I suspect that many a ‘boomer’ might be pleased with the ‘problem generation’ label. When they were teen- or twenty-somethings, their parents’ generation may well have either despaired of them or worried about the world into which they were emerging as adults; it will ever be thus.