When I started posting stuff on YouTube, my children of all ages did ask me: ‘Why?’ Not, as I (and you, I’m sure) first thought, because they were worried I’d be an embarrassment; which I probably am. No, because ‘no-one looks at YouTube now, you should be on TikTok’. Well, they said the same about Facebook and they were probably right, its returns and audience are both diminishing and ageing. Should we, as a profession, focus on oldies who already have money, or keep an eye to the future and talk, too, to those trying to get some. So if you run any sort of business and want to reach an audience of Gen Zs (parents ask any available Gen Z), abandon worries about Chinese government officials spying into your bedroom, and embrace the future, I’d (and they’d) say. Yes, I’m going to give it a go.
Budget Rumours and Possibilities
The Budget Rumour Machine is not the shambles it was last year. Before Rachel’s Swansong all sorts of stuff was leaked to see what sort of puddle it would create.
