“Rebranding the Pru: New colours and a shorter name”

May 27, 2021 | Companies

An independent (financial adviser’s) view

I’m not, of course, featuring this article just because I’m quoted in it (para 15 in case you give up half-way through). Its point is, what is the point of changing an established brand name, Prudential to Pru, Standard Life to Abrdn, and is there a justification for the £zillions spent as a result? Will this give them enough of a dust-off to appeal to ‘young, internet-savvy savers’? Or is the baby going out with the bathwater? My view, just changing the name won’t make them overnight online heroes. Better to start from scratch without the baggage, I’d say.

Read more here

balazs ketyi LPWl2pEVGKc unsplash
“Record year for annuity sales driven by advisers”

“Record year for annuity sales driven by advisers”

I was asked this week whether annuities are now ‘a good investment’. They’ve been recommended very rarely in recent years, since ‘pension freedoms’ allowed pretty much unlimited drawdown on pension funds and anything left to be passed on to beneficiaries free of Inheritance Tax.