You kind of hope that the chief exec came up with this, having heard his two year-old mispronounce where daddy works. The reality, I’m sure, is that several agencies pitched, the winner had several meetings with the board, marketing and sales management, then arranged focus groups of various demographics before the new corporate image was presented to the board, who by then had spent so much on it that there was no turning back. Nice work if you can get it.
“Advice firm Almond Financial moves to four-day working week”
The Four Day Week was much discussed and trailed post-COVID, when remote-working looked likely to end strap-hanging commutes for good and laptops on the kitchen table were to become the ’new norm’.