Our industry has seen many strange and doubtless very expensive rebranding decisions. Standard...
Tag archive for: logo

“Beaufort Investment rebrands to YOU Asset Management”
Another rebrand, albeit rather smaller scale than ‘Pru’ and ‘Abrdn’. This sort of catchy name is...
“Rebranding the Pru: New colours and a shorter name”
I’m not, of course, featuring this article just because I’m quoted in it (para 15 in case you give...