Why are only 18% of financial advisers female?

May 15, 2026 | Financial Services

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An independent (financial adviser’s) view

Our regulator recently carried out a survey – which, as we generally get fined if we don’t respond, can be said to be fairly representative. One finding was that more than 80% of advisers are male and more than half of firms have no female advisers – although, interestingly, 60% of adviser clients are ladies (sorry, avoiding overuse of ‘female’). In our small world, over 30% of our advisers are, but that’s a small sample of 1/3. And many, including our 1/3, would say it doesn’t matter, a client is a client and an adviser an adviser. In medicine, law and accountancy, however, it’s now 50% or more. The problem remains a lack of awareness of what our job is (once you’ve done your exams, mostly talking to people); what makes it great (mostly talking to people; and how to get into it. Which is anything but clear  as only a child’s handful of universities offer any vaguely financial-planning-related degrees.

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